The inventor of the red dot sighting technology.

In 1974, a small group of Swedish entrepreneurs started exploring ways to improve shooting accuracy. Their goal was simple but ambitious - to create a sighting technology that would allow shooters to acquire their target quickly, and to hit moving targets in all weather and lighting conditions consistently and accurately. Little did they know at the time that their invention, the Aimpoint red dot sight, would revolutionize the shooting and hunting industry. The company’s first commercial sight product, the Aimpoint Electronic, was introduced to the market in 1975. This revolutionary new product was quickly recognized as the fastest way to aim a firearm, and has achieved a high level of success and acceptance worldwide. The Aimpoint red dot sight has continued to evolve over the past 35 years by working closely with experienced hunters, marksmen and military weapon experts, and is now recognized as the fastest, most rugged, and most efficient electronic small arms sighting system in the world. There are more than 1 million Aimpoint red dot sights in use worldwide today.